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How to sell design sprints internally
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How to sell design sprints internally
How to sell design sprints to your boss or your team when:
- the design sprint concept is still very new;
- the name of the framework leaves room for interpretation;
- senior decision-makers underappreciate "design" itself;
- there's a common misconception that design sprints are only for digital products;
- there's not much research on the ROI of design sprints yet.
And the list of barriers could go on and on.

We know for a fact that for every problem there's a solution. The first step is to acknowledge these barriers, understand the other's perspectives, and then move to creative solutions.

Over the last years, we at Design Sprint Academy helped many design sprint ambassadors, Innovation Managers, and UX Leads embed this process into their organisations.

One such example is Which? a non-profit organisation assisting UK consumers in making the right decisions. At one of our meetups, their digital transformation and product team shared their story to embed design sprints into their workflows.
>>> https://youtu.be/tBn63RACQFw

Join our Webinar: "How to sell design sprints internally" if you want more tips and tricks on how to craft your selling strategy and change the way of working in your organisation.
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John Vetan
CEO @Design Sprint Academy
John Vetan has worked with some of the largest brands in the world including Adidas, Red Bull and HSBC. With years of hands-on experience building digital products behind him, he helps organisations around the world to innovate towards sustainable success.
Dana Vetan
Head of Training @Design Sprint Academy
With a background in behavioural psychology, Dana Vetan takes a scientific approach to training that enables participants to build their confidence, overcome their biases and walk away with skills that deliver real-world outcomes.
Kate McKy
Managing Director @Design Sprint Academy, Scotland
Encouraging organisations to adopt design sprints as an effective and fast-track way to innovate and embrace corporate transformation is Kate’s passion. In addition to being an active player in the Scottish and UK Tech Ecosystem, Kate works closely with DSA HQ to facilitate remote design sprints around the globe by enabling teams to make sense of rapidly changing conditions triggered by Covid19, emerging tech, and societal shifts.